Radim Malinic is a freelance creative director, graphic designer and speaker based in London.

From global brands to family businesses and individuals, Brand Nu™ offers a unique approach  to branding, graphic design, advertising, illustration, typography and webdesign.

Radim Malinic / Brand Nu

Multi-disciplinary creative output

Creative Direction
& Art Direction

Creating smart solutions through clever thinking, Brand Nu works with clients to build a fresh approach to creative direction based on thorough research and an innovative, cliché-free proposition. Projects are aesthetically driven from a firm foundation of research, born from drilling down into what the client really needs, not just what they want. We find the answers to creative problems that others would miss.

& Identity work

With a wealth of experience in all aspects of brand and identity creation, Brand Nu has worked with clients as diverse as household brand names, family businesses, musicians, athletes and non-profits. From help with naming and designing holistic branding systems to creating logos and all associated collateral, each project is delivered with an inventive solution perfectly tailored to its needs.

Web Design
& Development

A well-executed, considered online presence is paramount, whatever your business or brand. Brand Nu's web design and development projects focus on personality, usability and functionality. The user is placed at the heart of everything, and our striking, easy to use designs go beyond the brief to create innovative and contemporary solutions to the client's requirements.


Creating bespoke typefaces and lettering designs, Brand Nu takes an illustrative but contemporary approach to designing letterforms. As part of a holistic branding system or a standalone type design piece, we work across lettering for a broad range of applications including fashion, apparel, editorial, album covers and exhibitions. Each project is created with the aim of surprising and exciting the viewer.


Working on designs for everything from album covers, print collateral and exhibition graphics to large-scale murals, Brand Nu is renowned for bold and forward-thinking design work infused with uplifing illustrative angle. Using flexible graphic systems and a systematic approach whatever the brief, this is tailor fit graphic design that stirs conversations, inspires action and truly works for our clients.

Packaging design
& Product Development

As with each service Brand Nu offers, thorough engagement with the client and research into the product and what it needs forms the footing of our portfolio of packaging and product development work. Having helped both established and start-up clients, we take each project as a blank canvas to discover the best approach to a redesign or development project and make the product fly.

Book of Ideas - Out now!

The Amazon #1 Bestseller of 2016 in Graphic Arts
Buy direct / Amazon - click here

Radim Malinic / Brand Nu

The process and approach

Client approach and work process

Brand Nu works with clients of all shapes and sizes. Whether collaborating with a big brand to deliver a large-scale project, a family business, a non-profit or an individual start-up, we’ve delivered successful, original design solutions. Every project is born from fostering effective working relationships that engender boundary-pushing ways of working through any creative brief.

Fearless problem solving

Designers are not rock stars, but that doesn’t mean that each project isn’t a chance to deliver the best performance yet. Brand Nu injects passion and enthusiasm into everything it does. Each new commission is an opportunity to create something special that breaks the mould and surpasses expectations.

Let's create the future

Brand Nu is available for commissions and collaborations, and we’re excited to hear from you about new projects. Get in touch if you want creative work that is inspiring, bold with new ideas or when you need advice on a creative conundrum. Don’t hesitate to pick up the phone or get in touch via email. 

Let's make it happen.

Brand Nu®. Tailor fit creativity.

Like what you see?
Would you like to discuss
a new project or collaboration?
Get in touch today.
London, England
0207 193 7572
07881 646 808
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