Our collaboration focused on enhancing the brand book and developing a suite of handcrafted visual assets, which now serve as the cornerstone for Extreme's brand campaigns.
These meticulously crafted elements are disseminated through creative partner networks, finding expression in various touchpoints including print packaging, experiential activation events, and out-of-home advertising. This comprehensive approach ensures a cohesive and engaging brand presence that resonates with Extreme's diverse and multi-generational customer base, reinforcing its status as a timeless icon in the French ice cream landscape.
Creative partner network: Springetts. Droga5, Dupon Lewis, Facon Facon