Lux Coffee Co.
A speciality coffee brand.

Brand Nu partnered with Lux Coffee to create a distinctive identity for this new specialty coffee brand celebrating creativity and inspiring artists, designers, and innovators. Collaborating with Danish illustrator Julie Solvstrom, we developed a comprehensive branding system that captures the essence of creative inspiration and individuality.

The project encompassed a vibrant visual language, custom illustrations, and a flexible design system adaptable to various products and platforms. Our work resulted in eye-catching packaging, a unique line of branded apparel serving as wearable art, and an engaging e-commerce website. This holistic approach successfully positioned Lux Coffee beyond a mere beverage brand, establishing it as a celebration of creativity and individuality within the creative community.

The brand's distinctive identity now resonates across multiple touchpoints, from coffee packaging to clothing, helping Lux Coffee stand out in the competitive market while forging a strong connection with its target audience.