Vixen & Fox.
Luxury lifestyle brand.

Our challenge was to develop a visual system that conveyed confidence, sensuality, and empowerment while standing out in the competitive premium lingerie market. We crafted a comprehensive branding strategy centered around a powerful visual metaphor: an iconic ampersand formed by intertwining fox and vixen tails, which now features on all clothing hardware.

This symbol, along with a sophisticated color palette and versatile design elements, formed the core of a cohesive visual language that strengthens the brand's empowering message across various touchpoints. The resulting brand identity effectively positions Vixen & Fox as more than just a lingerie brand, but as a personal invitation for customers to reconnect with their sexuality and express themselves confidently. Our work encompassed logo design, branded visual assets, custom hardware design, packaging, and brand guidelines, all contributing to a distinctive and luxurious customer experience that sets Vixen & Fox apart in the premium lingerie market.