Canamis Life + HealthCanamis is led by a renowned osteopath with three decades of medical experience. His reason for creating the brand was clear: to help people overcome injuries, chronic pain, anxiety and the stress of everyday living.
The art direction is based on old apothecary signage and product labels, with contemporary typographic references and a hint of elegance. The brand mark has been developed around the brand purpose: cannabidiol's power to resolve or prevent health issues —represented with a medical and wellbeing cross symbol.
The word mark was created from a customised version of a typeface inspired by an early 1900s ornate serif type from New York, while the tagline offsets the heritage feel with a light sans serif to complete the logo lock-up.