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Lights, Camera, Auction! 

BAFTA Creative campaign 

The British Academy of Film and Television Arts (BAFTA) commissioned Brand Nu to work on the designs for its Lights, Camera, Auction! benefit event. The memorabilia auction held at Bonhams in London sold exclusive, iconic pieces from the world of film and television to raise money for the Illuminating BAFTA campaign, which is working to completely redevelop the organisation’s site in Piccadilly by expanding its capacity, installing state-of-the-art tech throughout the building and create a new dedicated learning space for the very first time.







The look of timeless movie history

The Brand Nu team decided on a central image of an old reel-to-reel movie projector, bringing a timeless but nostalgic feel to the campaign in evoking the classic beauty of silent cinema.

 




Delivery and support

We created a comprehensive style guide and suite of visual assets to ensure the campaign’s successful rollout by BAFTA’s internal team, and also produced an accompanying short teaser film to expand on the visual narrative of the printed collateral and accentuate the sense of anticipation around the campaign.




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