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Titanic Film Festival

Brand Nu was brought in to refresh the branding and visual identity for Budapest’s Titanic Film Festival, which has been running since 1994, showcasing celebrated titles ranging from acclaimed blockbusters to indie and art films.

Following an audit into the event’s existing brand assets, we developed a visual narrative based on celebrating the silver screen by highlighting the uniqueness of each and every cinema-goer’s experience. This theme, named "for the love of the big screen", implicitly includes all those involved in showing films—not only movie-lovers, but all those who are indispensable to the cinema experience from production teams to set builders, runners and popcorn sellers. 




For the love of the big screen

Brand Nu’s new visual identity for the festival used the striking but simple sans serif headline font Termina alongside serif font TT Hoves in a flexible grid-based design system. This allowed for future creation of other festival posters, such as those promoting individual films and director interview events.

The typographic elements are used alongside CGI scenes created by our studio that incorporate objects associated with cinema, such as the director’s chair, a screen curtain, popcorn, film reels and clapper boards.

​​​Using chiaroscuro-like lighting effects and dramatic dark green and silver tones, these CGI illustrations were inspired by classic oil paintings. Brand Nu’s work was used across print and digital assets, with every element detailed in the festival's brand guidelines for future use.

 




"Thank you for our new memorable branding and this year's campaign. We love it, visitors loved it too."

Budapest Titanic Film Festival 
György Horvath - Director




Delivery and support

The design system is based on a flexible placement of the typographic elements around a grid structure, with type pairings using serif and sans serif fonts. The master template offers flexibility for the further creation of branded posters for individual films and director interview events.

The overall project delivery included many other print and digital assets, all of which were recorded in the festival's brand guidelines for future use.


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